We can divide coarse cereal products into 3 types. First are the easily packaged primary products such as vacuum package; second are the deep processing products such as coarse cereal flour products including coarse cereal noodles, bean vermicelli, bread, breakfast food. Third are the coarse cereal drinks such as some functional beverages made of mung bean, buckwheat, oats. However, there is no famous brand in the market and coarse cereal fermented drinks and healthcare products are more scarce. The next type is coarse cereal flakes.
In grain wholesale market, 1 kg corn sells 2 RMB. How much does it cost for corn flakes and corn beverages? Likewise, 1 kg mung bean sells 11 RMB, how much does it cost for mung bean noodles and beverages? 70% corn for 1 kg can be made into flakes, and 1kg corn flaks sell 70RMB, which means it sells 49 RMB for corn flakes made from 1 kg corn. It increases 20 times extra value for 1 kg corn. The corn beverages worth more than corn flakes. Likewise, extra value of mung bean noodles is doubled and the beverage is more than 10 times.
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